IT&Software

IPhone XR Sales are Much Softer Than Expected

IPhone XR Sales are Much Softer Than Expected

And ultimately, after Apple's continued considerable success, I'm not willing to bet that the company got its customer read wrong this soon after the iPhone's triple launch.

This move has signaled disappointing demand for the XR, as Apple told Foxconn and Pegatron to halt plans for additional production lines dedicated to it.

The data points to strong sales right out of the gate thanks to the September release of the newest and most premium versions of Apple's signature smartphone, which helped spur market share growth in Australia (up 3.8 percentage points), in China (up 1.3 percent points) and especially in its home market where strong iPhone 8 and 8 Plus sales are apparently helping that trend along.

Finally, Wistron, which had been waiting and hoping to join the iPhone XR assembly party to handle so-called "rush orders", no longer expects to get any business from Apple "this holiday season".

But instead of catching the eye of those buyers, it's last year's iPhone 8 and 8 Plus that have seen demand growth. At Foxconn, only 45 production lines of the planned 60 are now being used.

Whitey Bulger, Infamous Boston Crime Boss, Killed in Prison at 89
Notorious mob boss James "Whitey" Bulger was killed Tuesday inside a West Virginia federal prison , according to various reports. The ex-crime boss was on the run for years and was one of the FBI's most wanted before being captured in Santa Monica in 2011.


It's too early to tell if the iPhone XR will have a similar fate as the iPhone 5C. Its cheaper build materials, colorful design, and emphasis on core features are in stark contrast with the luxury-minded Apple iPhone XS and XS Max.

Apple had asked Wistron, one of its smaller manufacturing partners, to "stand by" in case iPhone XR demand exploded.

"Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around 5 million more units", Nikkei report quotes a source as saying.

The Nikkei reported in June that Apple expected to ship about 20 per cent fewer iPhones this year compared with the same time last year. The publication notes that Apple had previously planned 20 million units for the older iPhone models this quarter, but raised the figure to 25 million units.

If this all sounds familiar, you're probably thinking of the Apple iPhone 5C, which Apple launched five years ago.


loading...