Sport

Canelo Alvarez inks $365M deal with streaming service DAZN

Canelo Alvarez inks $365M deal with streaming service DAZN

Saul "Canelo" Alvarez has signed the richest contract by any athlete in sports history after putting pen to paper on a massive $365 million deal for his fights to be shown on the sports-streaming service DAZN. "More than anything, though, I'm happy that I could give great fights to fans".

"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances", he added.

Alvarez (50-1-2, 34 KOs) is coming off a victory over Gennady Golovkin in a middleweight showdown in September.

The contract with DAZN is the largest contract ever for a sportsman, greater than the 13-year, $325 million agreement that New York Yankees hitter Giancarlo Stanton signed in 2014 to move from the Miami Marlins.

"If he wants to return, I ask him to look my way to give a great fight to the fans".

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A key part of the deal for boxing fans is that it removes the sport's biggest PPV star in the USA from the platform altogether as Alvarez's fights can now be accessed on DAZN, along with various other boxing and mixed martial arts events, for the monthly price of $9.99.

Alvarez will next fight on December 15, when he faces off against Rocky Fielding at Madison Square Garden.

However, HBO recently announced that it would be bowing out of boxing after 45 years showing some of the sport's biggest fights, paving the way for DAZN to swoop for coverage of Canelo's bouts. De La Hoya told ESPN that in addition to Alvarez, Golden Boy signed an undisclosed deal to promote 10 cards annually on DAZN beginning in 2019.

"I was never anxious because I'm very confident in myself", he said. HBO and Showtime typically charged $80 per fight, but on DAZN, his two fights per year will be available to those who pay $9.99 per month for the streaming service.

"We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya", said John Skipper, DAZN Group Executive Chairman. Now Alvarez will seek to join a small and illustrious list of three-division world champions from Mexico as he steps up to 168 pounds to challenge Fielding.


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