Health Care

E-cig makers have 60 days to show they aren’t targeting minors

E-cig makers have 60 days to show they aren’t targeting minors

Concerned with an "epidemic" surge in teen use of e-cigarettes, on Wednesday the head of the US Food and Drug Administration announced a "historic action" against more than 1,300 retailers and five major manufacturers for their roles in perpetuating youth access to the devices in the US. "It's an unfortunate tradeoff". BPS prohibits smoking on school property, including the use of electronic devices.

It has warned that most such products contain nicotine, which is addictive and can affect brain development. The FDA is demanding what Gottlieb describes as "plans to immediately and substantially reverse" the "clear and present danger" of adolescent vaping.

The FDA said Wednesday that it has issued more than 1,300 warning letters and fines to retailers that illegally sold e-cigarette products to minors during a national sting operation at brick-and-mortar and online stores this summer.

"Given the alarming spike in e-cigarette use among Minnesota youth, we need a full-court press to prevent another generation from getting hooked on nicotine", said Minnesota Health Commissioner Jan Malcolm in the release.

The Vapor Technology Association, which says it represents over 600 vaping manufacturers and distributors, also supports limiting teen access, but added that the new actions by the FDA ventured "into risky territory" by not being in the best interest of public health. The FDA is now developing a survey to determine what percentage of youth vapers are using Juul products, Gottlieb said. "Juul is a product for adult smokers".

Obama tells voters to step up or ‘things can get worse’
Pence said Obama's criticism would draw a favourable contrast between Democrats and Republicans in the campaign. The "good news" Obama said is "in two months we have a chance to restore some sanity in our politics".


This is the latest in a series of steps the FDA is taking to limit children's use of e-cigarettes, which has "reached an epidemic proportion" in the U.S., FDA Commissioner Dr. Scott Gottlieb announced Wednesday. "This could mean requiring these brands to remove some or all of their flavored products that may be contributing to the rise in youth use from the market until they receive premarket authorization and otherwise meet all of their obligations under the law". But that number includes respondents who reported vaping at all during the previous month, even just once.

Wells Fargo analyst Bonnie Herzog said Juul is the brand "most at risk" from an FDA crackdown and that a potential ban on the company's products would boost Altria and other cigarette makers that also sell e-cigarettes.

The appeal of e-cigarettes to teens is widespread and has raised alarms in other countries, including the UK. The number of regular users is much smaller, and nearly all of them are current or former smokers. In some states, one must be 21 to buy them. If the FDA sees continued underage use as an argument for banning e-cigarettes, the industry is doomed, even though it offers what the agency recognizes as "an alternative for adult smokers who still seek access to satisfying levels of nicotine, but without all of the harmful effects that come from combustion". A government-commissioned report in January found "substantial evidence" that young people who use e-cigarettes are more likely to try cigarettes.

Dr Gottlieb acknowledged that the toughened approach would force "hard trade-offs" when it comes to promoting e-cigarettes to adults.

Gottlieb cited preliminary data that has not yet been published, but which he said shows "youth use of e-cigs is rising very sharply". Flavored e-cigarettes are said to be a tool that helps adults quit smoking traditional cigarettes, the main example of a plus the product can claim.


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