Life&Culture

Premier League clubs agree new deal on sharing international TV revenue

Premier League clubs agree new deal on sharing international TV revenue

Amazon has announced that it will show 20 Premier League football matches a season for the next three years from 2019.

The League has now completed the sale of the remaining two United Kingdom live rights packages, one to BT Sport and the other to Amazon.

The matches will be available to anyone with an Amazon Prime subscription, which means you shouldn't have to shell out any extra cash to get your Premier League fix.

The other package of 20 matches was successful bought by BT Sport for £90 million, which takes its amount of matches to 52 per season from 2019.

Subscription channel Premier Sports will screen 33 Premier League games in the Saturday afternoon slot, with another 20 matches also being shown on the platform.

20 matches per season from one Bank Holiday and one midweek fixture programme.

Sky, which has broadcast Premier League games since its inception in 1992, still holds the majority of packages of live-TV fixtures that are valued at £4.55bn.

The extravagant price of Premier League TV deals have stretched the resources of Sky and BT Sport, so the arrival of a new player in the market could be viewed as a threat to their grip on the most watched league in world football.

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Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio and broadcasts the US Open tennis, ATP World Tour Tennis events - where they outbid Sky by offering £50 million - and National Football League games. From 2019-20, the start of the next three-year rights cycle, any increase in the current global rights package, which is inevitable, will be distributed according to league position.

You will also get all the Champions League games on BT Sport with this, if that makes you feel any better?

Sky will still show the most matches though, with a staggered 128.

It has been revealed that every game on Boxing Day will be exclusively live on Amazon Prime Video.

Amazon.com and the Premier League did not disclose the price achieved for the final package.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in worldwide broadcast revenue from season 2019/20 onwards. However, the entire auction has fallen short of the Premier League's hopes on revenue.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of worldwide growth in the competition which exists now", said Scudamore.


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