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Facebook Brings On New Dating App Feature For The Users

Facebook Brings On New Dating App Feature For The Users

That saw the social media giant forced to explain the extent of Russian advertising spending during the 2016 United States election. It might have been a smarter idea to focus on its responsibility to be ethical and transparent with the way it utilises users' data.

Facebook users who are concerned about privacy after the recent Cambridge Analytica scandal will be pleased with another of the announcements.

The question is, will it work?

A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app.

Facebook (Nasdaq: FB) has been plagued since before the 2016 US presidential elections by criticism over its failure to prevent the spread of misinformation and propaganda on its platform, which has more than 2 billion users. It's been tracking things we "like", from fashion brands to the royal family to Jeremy Corbyn. Although Tinder is a popular hookup app, it is fast losing its mojo because people are getting exhausted of keeping things no-strings-attached. Any activity which user does on the dating profile will be a private affair. If we had met somewhere by accident, we would probably exchange tremulous smiles, wondering why the other person looked familiar.

A spokesperson for Bumble said the company was "thrilled" when it saw the Facebook news. Instead of short-term relationships and hook ups Mark Zuckerberg wants to enable long-term relationships and thus connect the users with each other.

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Despite rumours that Facebook would limit the service to those listed as single on their profiles, there was no indication that this is the case and those in non-monogamous relationships should be able to use it. Over half of users are over 35, and its fastest growing demographic is aged 55-64.

As I walked around the Festival Hall, where Facebook teaches developers about augmented reality and advertising platforms, I was looking to interview some of them on what they thought about Facebook's handling of the Cambridge Analytica incident.

If users were outraged at having their general information shared with a political consultancy, how are they going to feel about submitting intimate details to what is still in essence a marketing platform?

Moving forward, companies like Facebook can take a greater stance against those who wish to use online spaces to corrupt. As a whole, Americans are more tolerant of hate speech than others in the world; however, this does not and should not permit Facebook to turn a blind eye to the copious amounts of hate speech the Black community, and other vulnerable communities experience on Facebook.

Joey Levin, the CEO of Match's parent company IAC made a jibe at Facebook's Russian ads scandal.

Facebook has woken up to this fact, and has taken a number of steps to address its security and privacy flaws, including restricting the data that developers have access to and giving users an easier way to control their privacy settings.


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