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How Facebook Users Are Responding To The Cambridge Analytica Scandal

How Facebook Users Are Responding To The Cambridge Analytica Scandal

On March 23, the government issued a notice to political marketing firm Cambridge Analytica seeking details of an alleged data breach and attempts to influence election outcomes.

During a lengthy session in which MPs from across the political spectrum on the culture, media and sport (DCMS) committee quizzed Wylie, he provided a snapshot of the work carried out by the firms, now in the spotlight, highlighting how data captured enabled them to build up psychological profiles of individuals who would be particularly susceptible to forms of certain tactics.

A day after he told the British Parliament about Cambridge Analytica working with the Congress, whistleblower Christopher Wylie today tweeted a list of the data firm's projects in India.

Wylie said he began to realize the impact of the company's work when Trump won the 2016 USA presidential election, and shortly after Trump's inauguration, he reached out to a reporter at The Guardian, initially as an anonymous source. "We are strongly committed to protecting people's information". And built models to exploit what we knew about them and target their inner demons. Vote Leave "pretended" to give BeLeave the money, which had "no control over it", Sanni told the Observer over the weekend.

The data disclosed in the tweet, purportedly taken from the SCL Group website, said that the firm has a database of over 600 districts and seven lakh villages. This is a new tool, and will be coming to users over the next several weeks, the spokesperson said.

Cambridge Analytica also wrote it was "disgusted" that Wylie would suggest his predecessor at Cambridge Analytica was murdered.

How was the data used in elections and why is it a big deal?

Judge temporarily blocks 15-week abortion ban
Becerra, a case questioning whether pregnancy centers should inform clients of available abortion procedures. Wade decision that legalized abortion nationwide, and about 23 or 24 weeks in more recent court cases.


Facebook says that it will roll out even more changes in response to the Cambridge Analytica backlash.

Kogan reportedly used the data mined from 50 million profiles to influence voters' behaviors in the United States elections.

Cambridge Analytica's method, known as "psychographic microtargeting", involves pitching customised messages or advertisements to individuals based on data-mined psychological profiles. Facebook has been asked to respond to the questions by April 7. The company also operates instant messaging app WhatsApp which recently introduced payments on its platform, giving the company access to financial data of Indian users.

Kogan developed the app to look into the personalities of American voters and influence their behavior. The scandal has hit Facebook's financial standing hard as well, with the company's stock declining in the wake of the scandal. Its owner Mark Zuckerburg issued a public apology for his company's failure to protect users' data.

However, the implications for Facebook - and others companies such as Google and Twitter - could be dramatic, particularly as Facebook knew in 2015 that data had been harvested but did not reveal the full extent of the breach. "Obviously, that's a country which is rife with political discord opportunities for destabilization", Labour MP Paul Farrelly, member of the parliamentary committees said during Wylie's questioning.

An appearance by Zuckerberg before Congress would indicate the company is bowing to pressure at home in the most serious crisis in its 14-year history.


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