IT&Software

Amazon's Prime Video app now works with Apple TV

Amazon's Prime Video app now works with Apple TV

In fact, as reported by Engadget, watching Prime on Apple TV "was already long overdue when [Apple CEO Tim] Cook announced it was coming in May of 2017".

The video service originally launched in 2006, competing in the crowding streaming video market with other global services like Netflix and YouTube TV, as well as localised services like Stan and Foxtel Now in Australia.

Apple announced the app's availability alongside the addition of live sports to tvOS 11.2, starting with the ESPN and NBA Apple TV apps.

Beginning today, the Prime Video app is available on Apple TV 4K and previous generations of Apple TV in over 100 countries. It was still possible to play Prime Video content on an Apple TV, but it required that you stream through AirPlay from another Apple device. Customers in the U.S., U.K., Germany and Austria will also be able to watch videos from subscription services (like HBO, Showtime or Eurosport in Europe) paid for on Amazon.

At the time of this writing, the app is not appearing in the "Featured" section of the Apple TV AppStore nor is it appearing in the "Shopping" category.

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iPhone X users will be happy to know screen support is also available today as well.

But the Cupertino company counteracted the attack by omitting any shows offered by Amazon in its iOS 10.2 update that included the TV app for its Apple TV - and the two have been rivals since.

Apple TV users have always been demanding the app, but the unstable relationship between the two companies delayed the process. In order to use the Prime Video app, you must have a third-generation Apple TV or newer device. The standoff led Amazon to stop selling the Apple TV on its retail site in 2015, as Recode noted.

"We want our player, our Prime Video player, to be on the device, and we want it to be on the device with acceptable business terms", Bezos said at Code Conference 2016. "And they're going to return it". There wasn't any word about the app's status until a few days ago when Amazon said it was still on track for release this year. So, it will be interesting to see if this also changes following the launch of the Prime Video app on Apple TV.