Life&Culture

Apple Outbids Netflix for Aniston-Witherspoon Show on Morning TV

Apple Outbids Netflix for Aniston-Witherspoon Show on Morning TV

It's a drama set in and around a morning show, starring-wait for it-Jennifer Aniston and Reese Witherspoon.

Apple describes the still-untitled series as "an inside look at the lives of the people who help America wake up in the morning", and the series will explore "the unique challenges faced by the women (and men) who carry out this daily televised ritual".

Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV will provide additional background for the original show.

Speaking to The Hollywood Reporter, the spokesperson said Apple had given the go-ahead for two seasons totaling 20 episodes - a rarity in the world of television series production, and the latest hint at the California tech giant's content production ambitions.

Photo Reese Witherspoon, who is working on a new project with Jennifer Aniston, is coming off a major success with the HBO limited series "Big Little Lies", for which she was a star and an executive producer. (A second installment is in the works.) The series also reunites the duo after Witherspoon's guest star turn as Aniston's sister on Friends.

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The Oscar victor comes off of HBO's Emmy-award winning series Big Little Lies where Witherspoon also produced and starred with Academy Award-winning actress Nicole Kidman.

Apple previously picked up Steven Spielberg's 10-episode reboot of the sci-fi anthology series "Amazing Stories", Variety reported last month.

Emmy-nominated Jay Carson ("House of Cards") will write, executive produce and serve as showrunner for the series, which does not have a launch date. Michael Ellenberg, the former head of drama at HBO, will also be an executive producer.

Aniston, who earned five Emmy nominations and won one for her role as Rachel Green on NBC's Friends, is repped by CAA, Lighthouse Management and Hansen Jacobson.

It's a huge acquisition for Apple as it attempts to rival streamers like Netflix, Amazon, and Hulu in the original programming space.


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