Markets

Whole Foods to Drop Prices on Amazon Takeover

Whole Foods to Drop Prices on Amazon Takeover

"Everybody should be able to eat Whole Foods Market quality - we will lower prices without compromising Whole Foods Market's long-held commitment to the highest standards", said Amazon Worldwide Consumer CEO Jeff Wilke in the press release. Starting Monday, August 28, Whole Foods' prices have already been cut by up to 43% for all shoppers, Bloomberg reported.

The major e-commerce company officially acquired Whole Foods Market on Monday after purchasing the grocery chain for $13.7 billion.

Amazon's website also reflects the discounts on the devices, along with a discount for the Amazon Tap.

Walmart, the largest retailer in the world, has invested billions in lowering its prices of all its products over the a year ago or more, and revamped its produce sections at US locations, improving the sight lines, adding additional fresh fruits and creating its own sweeter cantaloupe.

Often referred to as "Whole Paycheck" due to its high prices, Whole Foods was fighting a battle it seemingly couldn't win on its own.

With Amazon's acquisition of Whole Foods Market official as of Monday, the two companies say they plan on making the popular supermarket's natural and organic offerings more affordable, with an approximate price drop of about 15 to 20 percent on many items. "If I could come in here and spend something comparable to Mariano's or Jewel, or ideally Trader Joe's, then they got a customer for life", she said.

The downtown Los Angeles Ralphs was selling conventional avocados for $1.99, versus $1.49 at Whole Foods.

And whole food's private label products will be available through prime pantry and prime now.

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"I'm going to keep coming", Knight said. Items like organic milk are something the couple will now be shopping for at Whole Foods. For instance, an organic rotisserie chicken at the store is now $9.99, down from $13.99, and crunchy almond butter is now $6.99, down from $7.99, the publication wrote.

Inc. (AMZN) is changing the way we shop all over again because its acquisition of Whole Foods Market seems like it has to be about so much more than just groceries.

Amazon lockers will also be fitted out in Whole Foods stores, allowing Amazon customers to order packages online and have them sent there to be picked up later.

If you stop by Whole Foods, you may notice there is something different with their staple items.

Twitter users have already reported appearances in a number of metro locations, and a spokesperson for the health food grocery chain has since confirmed that the smart assistant is being "sold in select stores".

"Lower prices could be catastrophic for some operators", said Madeline Hurley, a senior analyst at market research firm IBISWorld.

Whole Foods Market will continue to grow its team and create jobs in local communities as it opens new stores, hires new team members, and expands its support of local farmers and artisans.