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FDA Proposes Less Nicotine In Cigarettes To Fight Addiction

FDA Proposes Less Nicotine In Cigarettes To Fight Addiction

British American Tobacco was crushed 12% and Imperial Brands by 9% late on Friday after the US Food and Drugs Administration said it aimed to lower nicotine levels in cigarettes to non-addictive levels.

British American Tobacco's USA subsidiary, Reynolds American Inc., said it was encouraged by Mr. Gottlieb's comments on the relative risks of different tobacco products.

"It's hard to overstate what this could mean for the companies affected: non-addictive levels of nicotine would likely mean a lot fewer smokers and of those people who do still light up, smoking a lot less", said Neil Wilson, a senior market analyst with ETX Capital in London, U.K.

He said FDA is delaying the deadline for applications to give the agency time to lay the foundation for regulating these products.

Until now, US health officials have stuck with an abstinence-only message to the public.

Finally, the FDA proposes to cut to cigarette nicotine with the objective of anticipating a great many tobacco-related passing's a year. The rules forced manufactures to put health warnings on product packaging and on advertisements, and prohibited sales to anyone under the age of 18.

Rs 500-crore relief for flood-hit Gujarat
Two main dams in Banaskantha, Dharoi and Sipu are overflowing, forcing the authorities to release waters in downstream rivers. In all, entire Gujarat has registered 534 mm of rain, which is 66 per cent of its total usual seasonal average of 810 mm.


The FDA's shift comes as the agency considers whether to approve new marketing claims for new heat-not-burn devices, smokeless tobacco and other products.

The agency says the new plan isn't meant to simply snuff out a multi-billion dollar industry, but rather to encourage companies to develop innovative products that prove to be less unsafe than cigarettes.

Cigarettes are the "only legal consumer product that, when used as intended, will kill half of all long-term users", FDA Commissioner Scott Gottlieb said in a statement.

The agency said it also will hold public comment sessions on how to regulate "kid-appealing flavors" that are often added to e-cigarettes and cigars. Altria also makes e-cigarettes.

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