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Starbucks Hired 10000 Veterans and Now It Wants to Hire 15000 More

Starbucks Hired 10000 Veterans and Now It Wants to Hire 15000 More

Starbucks CEO Howard Schultz speaks at the Starbucks annual shareholders meeting, Wednesday, March 22, 2017, in Seattle.

"I could not be more optimistic, more excited, and more bullish about the opportunities that we have at a time in America where there is great uncertainty politically, where there's a seismic change in consumer behavior", he told Cramer.

There have been some concerns that Starbucks' political stance is taking a toll on the company's sales.

YouGov, a firm that tracks customers' brand perceptions, said in February that its research showed the decision to hire refugees damaged the brand - causing its brand perception to fall by two-thirds.

Outgoing Starbucks CEO Howard Schultz said that he and his successor will continue to push the coffee chain's "social impact agenda" regardless of gridlock in Washington.

Some 3,300 Starbucks employees, shareholders and guests are at the annual extravaganza where the company recaps notable accomplishments of the past year, outlines its direction for the next year, and welcomes a surprise guest star. The decision was based on compassion and the company's principles and values, not politics, he said.

Federal Bureau of Investigation has information suggesting Trump associates and Russians may have coordinated
Spicer insisted that Comey's claim that the FBI was "investigating" did not mean that the agency has "proof". Other officials warned that it was too soon to draw such inferences because the evidence was circumstantial.


According to Johnson, Starbucks is also experiencing rapid growth in China and pledged to double the amount of stores in the country from more than 2,000 to 4,000 in the next five years.

Starbucks has doubled down on its commitment to hiring USA veterans. The chain has 26,000 locations globally. "As we approach our 25th year as a publicly traded company, the Starbucks brand is as relevant today as it has ever been, driven by the 330,000 people who proudly wear the green apron", said Schultz.

"I am proud to give Kevin the key to the company and to the Pike Place store", he said.

"I have venti shoes to fill", Johnson said.

Starbucks is launching a new lunch menu of "grab-and-go" salads and sandwiches that are made daily. Customer traffic at established USA locations slipped in the latest quarter, which the company blamed on complications from the popularity of its mobile order and pay option.

Starbucks functions in more than 75 countries. For instance, the company has dedicated staff at busy stores to handle mobile orders. Last year, its proposal was aimed at preventing any discrimination against the company's more conservative employees. Starbucks earlier this year had announced the ability to order by voice through Amazon's Alexa platform (as well as through Starbucks' own My Starbucks barista feature on its mobile app). Starbucks has managed to survive this shift by experimenting more with flavors-it seems as if the company is adding or testing a new beverage per month at the very least. With the introduction of the Outlook add-in, customers can also gift beverages through Microsoft Outlook.


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